Fabricut & WHATASHIELD Partner

Protected at the molecular level. Built to last a lifetime.

Some surfaces just take whatever the world throws at them — and so do great partners. We're proud to recognize Fabricut for their commitment to bringing WHATASHIELD® technology to market, standing behind a solution that protects what matters most — surfaces, people, and the environments they share. Together, we're not just treating fabric; we're setting a new standard for what performance, sustainability, and partnership look like in the contract textile industry. Thank you, Fabricut, for being the kind of partner that's built to last — just like the surfaces we protect together.


Rep Library - Files | Videos

LIGHTSHIELD

LIGHTSHIELD® DWR, is a PFAS-free hydrophobic surface treatment that causes liquids and water based stains to bead up and roll off instantly — delivering powerful repellency without toxic fluorochemicals.

ACRYLIC-SHIELD

ACRYLIC-SHIELD® is a durable acrylic backing treatment that reinforces surface integrity, prevents moisture migration, and extends the structural lifespan of treated textiles in high-demand commercial applications.

WHATASHIELD REPEL

WHATASHIELD® REPEL combines the molecular bonding of WHATASHIELD® with the hydrophobic repellency of LIGHTSHIELD® — delivering a dual-action surface protection solution that both releases stains effortlessly and repels liquids on contact, without a single drop of PFAS.

WHAT-A-METHOD

WHAT-A-METHOD® is WE Group's proprietary PFAS-free cleaning protocol that follows a precise five-step process to fully remove even the most stubborn stains and contaminants — restoring treated surfaces to their original appearance without toxic fluorochemicals.

WHATASHIELD MAX

WHATASHIELD® MAX unites stain release, hydrophobic repellency, and moisture-blocking backing into one comprehensive, PFAS-free protection system engineered for the most demanding commercial environments.


WHATASHIELD

WHATASHIELD® is a molecularly-bonded surface protection treatment that prevents contaminants from gripping, penetrating, or setting — making stains effortless to remove and surfaces built to outlast the demands of any environment.

MOISTURE-SHIELD

MOISTURE-SHIELD® is a dedicated waterproof backing barrier that blocks liquid penetration from beneath the surface, protecting treated assets from moisture damage, mold, and structural degradation in the most demanding environments.

WHATASHIELD® VESSEL

VIDEOS

Specifying WHATASHIELD® VESSEL delivers WHATASHIELD® CHAR CHAR's non-toxic flame retardant technology across all vessel fabrics and upholstery — ensuring full IMO fire resistance compliance without the harmful compounds found in conventional FR treatments, so marine operators can meet international safety standards without compromising crew health, air quality, or the integrity of their onboard surfaces.


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  • 8/24/26

    Fire Retardancy Without Toxic FR Chemistry

    WHATASHIELD achieves flame resistance the way nature intended — through intelligent char-forming technology that needs no toxic FR chemistry, giving specifiers the rare confidence of knowing their fabrics protect both the space and the people within it, beautifully and responsibly.

  • 8/24/26

    PFAS-Free Without Compromising Performance

    WHATASHIELD delivers the rare triumph of PFAS-free chemistry that refuses to compromise on performance — proving that responsible specification and exceptional protection aren't opposing forces, but rather the new gold standard for designers who demand both a clear conscience and flawless results.

  • 8/24/26

    WHAT-A-METHOD Post PFAS Cleaning

    WHAT-A-METHOD redefines post-PFAS cleaning with a responsible, high-performance protocol that removes what shouldn't be there without introducing what doesn't belong — giving specifiers and facility managers the confidence of a truly clean slate, inside and out. PFAS is gone and cleaning method much change WHAT-A-METHOD solves the issue.

  • 8/24/26

    Cleanability (Oil & Water Based Stains)

    Where WHATASHIELD's brilliant release technology surrenders stains on contact and LIGHTSHIELD's PFAS-free repellency turns spills into a graceful exit, your specified fabrics stay perpetually pristine — because great design deserves protection as sophisticated as the spaces it inhabits.

  • 8/24/26

    Stain Repellency with LIGHTSHIELD

    LIGHTSHIELD's PFAS-free hydrophobic technology sends water-based stains packing before they ever get comfortable — because in beautifully designed spaces, even spills should know better than to overstay their welcome.

  • 8/24/26

    Stain Resistance (Stain Release) with WHATASHIELD

    WHATASHIELD's super hydrophilic technology is the ultimate double agent — repelling the very idea of a lasting stain while gracefully releasing what dares to linger, keeping your specified fabrics looking as flawless as the day they were installed.

  • 8/24/26

    Cleaning Product Damage Protection

    WHATASHIELD laughs in the face of harsh cleaning protocols — its super hydrophilic technology shields fabrics from the very products meant to clean them, so your specified textiles emerge from every scrubbing as composed and polished as ever.

  • 8/24/26

    Non-Woven Performance with WHATASHIELD

    WHATASHIELD's super hydrophilic technology doesn't just stop at stains — it armors non-woven fabrics against the relentless assault of harsh cleaning products, hydrolysis, and UV degradation, delivering a durability so refined it's practically a design feature in itself.

  • 8/24/26

    UV Protection with WHATASHIELD

    WHATASHIELD's super hydrophilic technology doesn't just protect at the surface — it refracts and deflects UV's relentless advances, preserving the rich color and integrity of specified fabrics so they age as gracefully as the timeless interiors they adorn.

  • 8/24/26

    Air Quality & Wellness with WHATASHIELD

    WHATASHIELD goes beyond the surface to actively neutralize harmful VOCs and odors, transforming specified fabrics into silent champions of indoor air quality — because truly inspired design doesn't just look and feel beautiful, it breathes beautifully too.

  • 8/24/26

    Residual Odors & Revenue Loss

    Residual odors don't just offend the senses — they quietly erode brand reputation, drive customers away, and turn revenue into regret, making WHATASHIELD's active odor-neutralizing technology not just a smart specification, but a serious bottom-line investment and brand impact.

  • 8/24/26

    Static Buildup Protection

    WHATASHIELD's technology quietly tames the invisible menace of static buildup — protecting sensitive environments, delicate electronics, and unsuspecting guests from unwanted shocks, because truly sophisticated spaces leave nothing — not even static — to chance.

  • 8/24/26

    Maintenance, Downtime, Labor Cost & Lost Revenue

    WHATASHIELD's advanced protection means less frequent deep cleaning, dramatically reduced downtime, lower labor costs, and fewer premature replacements — because the smartest specification decision isn't just what looks good on day one, it's what keeps performing beautifully and profitably for years to come.

  • 8/24/26

    Hard Stains, Organic Matter, Rust & Deposits Protection

    WHATASHIELD meets its most formidable opponents — stubborn hard stains, organic matter, rust, and mineral deposits — with the same effortless composure, releasing what others surrender to, because in the world of high-performance textiles, no stain is too audacious to outstay its welcome.

  • 8/24/26

    Premature Degradation Appearance & Brand Perception

    Premature fabric degradation doesn't just age a space — it quietly undermines brand perception, signals neglect, and erodes the confidence clients place in every carefully curated design decision, making WHATASHIELD's long-term protection not just a performance choice, but a powerful statement of brand integrity.

  • 8/24/26

    High Traffic Wear & Tear Protection

    WHATASHIELD is engineered for the relentless demands of high-traffic environments, where every seat, surface, and textile faces a daily gauntlet of wear and tear — delivering a durability so resolute that your specified fabrics maintain their beauty and integrity long after lesser treatments have surrendered.