Environmental
Positioning Company Statement
CLIMATE ACTION: ACTIVE, TRANSPARENT, ACCOUNTABLE
WE Group is actively tracking and working to offset our supply chain emissions, including logistics, packaging, and executive travel. We have partnered with offset providers for our highest-impact verticals-including air filtration, marine textiles, and synthetic turf. Our focus is not only to eliminate environmental harm, but to contribute to regenerative solutions, such as reforestation, renewable energy investment, and pollution mitigation efforts around industrial zones and ports.
Our product design mandates environmental accountability: WHATASHIELD requires no additional finishing steps, thereby reducing factory energy, water use, and chemical discharge. Through direct integration into manufacturing workflows, we reduce environmental burden while increasing overall product lifecycle.
OUR ENVIRONMENTAL COMMITMENT
At WE Group, we believe that sustainability is not a marketing trend-it is a moral obligation and a foundational pillar of how we build, serve, and innovate. Through the development of WHATASHIELD, our advanced green-chemistry performance solution, we are leading a new standard in environmental responsibility across the industries we serve. From textiles and filtration to flooring, wall coverings, marine, turf, and construction, our environmental approach prioritizes People, Planet, and Performance-without compromise.
OUR PLANET
WHATASHIELD is rooted in the principles of clean chemistry, reduced impact, and circular design. We developed WHATASHIELD to replace toxic, persistent, and legacy chemical systems such as PFAS, formaldehyde-based finishes, flame retardants, and heavy-metal additives, with non-toxic, biodegradable, and PFAS-free technology. Our multi-functional platform enhances product durability, repels water and oil-based stains, neutralizes odors and VOCs, mitigates mold, mildew, and algae, and protects surfaces from UV degradation-without harming our shared environment.
We are committed to minimizing carbon emissions in every facet of our operations. Wherever possible, we prioritize partners and facilities that:
- Use renewable energy sources
- Minimize water usage and chemical runoff
- Reclaim and recycle materials
- Support clean air and closed-loop manufacturing practices
- Participate in verified carbon offset programs
By engineering our chemistry to perform without environmentally damaging inputs, we're ensuring long-term environmental resilience-not just compliance.
OUR COMPANY
As a performance technology provider, WE Group continuously invests in R&D, materials testing, and certifications to meet and exceed the highest global standards. WHATASHIELD contributes to multiple sustainable building and health standards, including:
- LEED v4.1 Indoor Air Quality & Material Transparency
- WELL Building Standard Surface Safety & Chemical Management
- Living Building Challenge Red List Free Formulations
- Prop 65, AB-2998, and E84 compliance without toxic flame retardants or VOC-emitting chemistries
Our products are independently tested and verified by ISO 17025-certified laboratories, and we make Designed for the Environment Certification (DFE), National Science Foundation Green Chemistry Certification (EPA), MSDS documentation, and performance data readily available to every partner.
REDUCING WASTE, INCREASING VALUE
Every square foot of material treated with WHATASHIELD reduces future landfill burden. Treated materials last longer, resist premature disposal due to staining or odor, and reduce replacement cycles. From cruise ship carpets to turf systems to upholstered furniture, WHATASHIELD extends usable life-protecting both investment and planet.
BUILDING A RESPONSIBLE FUTURE
We recognize that true sustainability is iterative. It requires vigilance, science, humility, and partnership. As we grow, WE Group will continue to evolve our materials, reduce our footprint, and invest in solutions that are safe, circular, and scalable. The future of performance materials isn't just durability or protection-it's accountability.
WE Group is committed to delivering protection with purpose. WHATASHIELD is our proof: a powerful, safe, and sustainable solution for a planet that can't afford compromises.
OUR STAKEHOLDERS
We engage with customers who are not seeking the cheapest solution-but the right one. Our partners demand performance, safety, transparency, and value over time. WHATASHIELD enables them to eliminate entire layers of embedded chemicals in their products-cutting not just cost, but toxicity. Our clients in healthcare, hospitality, filtration, marine, education, and public safety count on us to deliver cleaner, safer, longer-lasting products that don't trade protection for pollution.
We evaluate every raw material, partner, and supplier through a sustainability lens, and avoid suppliers who greenwash with marginal performance or unsubstantiated claims. We collaborate with design teams, procurement groups, and sustainability leaders to reduce landfill waste, extend material life, and replace outdated chemistries with clean, durable alternatives.
PRODUCT INNOVATION THAT PROTECTS
WHATASHIELD is not a single-purpose finish. It is a multipurpose protection system, replacing up to six traditional chemistries with one clean, high-performance solution. This consolidates steps, cuts costs, and reduces chemical loading on the planet.
We are continuing development of new WHATASHIELD formulations that:
- Extend recyclability of finished goods
- Enable ambient air, low-temp, and water-based curing
- Support compostable and biodegradable substrates
- Deliver targeted anti-static, stain resistance, durability enhancements, fire retardant, VOC protection, and UV-blocking effects through physical-not chemical-means.
