Thread by Thread, Shielding Excellence: Introducing WHATASHIELD

Transforming Fabrics, Redefining Protection

The Future of Fabric Fortification.

PFAS and Fluorocarbon Free Solutions that Perform

Welcome to the WHATASHIELD Revolution – where innovation and science converge to redefine textile finishing. We're changing the game by revolutionizing how textiles are finished without compromising the luxurious feel. Our PFAS and Fluorocarbon-Free formula ensures a clean phenomenal performance. Join us and be a part of the WHATASHIELD – where textiles are transformed, and excellence is redefined, thread by thread.

WHATASHIELD: The Revolutionary Science of Textile Transformation for Woven and Non-Woven Fabrics. With a simple application, witness a quantum leap in clean-ability performance, coupled with unrivaled UV protection, FR enhancements, increased tensile and seam strength, and remarkable odor and VOC reduction. Our groundbreaking formulas are meticulously designed for both woven and non-woven fabrics, integrate Repellency, Release, and Moisture Barrier Innovations. This harmonious blend redefines textile care, offering a holistic solution that elevates fabric care – WHATASHIELD sets a new benchmark with comprehensive innovations, shaping the future of textiles.

Does Not Alter the Hand of the Fabric

CLEAN-ABILITY

In today’s post-PFAS world, effective fabric protection requires both repellency and release technologies to handle oil- and water-based stains. Repellency alone is no longer enough to manage oil-based stains, which is why advanced release technology is essential to meet rigorous clean-ability standards. WHATASHIELD reduces the time, energy, and effort needed to maintain fabrics, delivering certified clean-ability rated at 5.0 for total stain removal with just a simple water rinse or water-based cleaners. Being PFAS-free doesn’t mean sacrificing performance—WHATASHIELD offers outstanding protection and durability, ensuring exceptional results for your clients and their projects.

VOC Elimination

WHATASHIELD is a world-class odor eliminator that doesn’t just mask smells—it molecularly transforms and actively removes them at their source so they no longer exist. By eliminating VOCs and reducing airborne contaminants, WHATASHIELD helps create healthier indoor air quality, protecting the well-being of everyone in the space. Experience cleaner, fresher environments with the advanced, science-backed power of WHATASHIELD.

No Dye Crocking | Improved Fabric Abrasion

WHATASHIELD restricts dye crocking and dye transfer, including blue jean dye. The molecular structure locks in the color of fabrics and helps them to last longer. WHATASHIELD is tested and proven against blue jean dye transfer from adhering to the fabric. It also improves abrasion resistance, tensile and seam strength.

Fire Retardant Improvement with FR Chemicals

WHATASHIELD features inherent, non-toxic fire-retardant chemistry that meets stringent industry standards including NFPA 701, CAL 117, ASTM E84, and IMO without relying on harmful additives. This advanced FR protection ensures fabrics remain safe and compliant while maintaining their natural look and performance.

UV Protection

WHATASHIELD provides advanced UV protection that shields fabrics from harmful sun exposure, preventing fading and fiber degradation over time. ASTM-tested and proven, it helps maintain color vibrancy and extends the lifespan of materials even in high-traffic, sun-exposed environments.