Protection for Every Layer of Your Design.
Repel. Release. Redefine.
ABOUT
WE (WHATASHIELD ENTERPRISE) Group, headquartered in Southlake, Texas, was founded in 2019 with a bold vision to transform the commercial textiles industry through innovative, sustainable solutions.
Our mission is to develop world-changing technologies that elevate fabric performance, durability, and safety—while prioritizing environmental responsibility and human health.
At the core of our offerings is WHATASHIELD, a breakthrough treatment that combines advanced repellency, stain release, UV protection, VOC and odor mitigation to improve indoor air quality and human health, as well as non-toxic fire-retardant properties—engineered to extend the life and beauty of both woven and non-woven textiles.
Complementing this, our LIGHTSHIELD technology delivers innovative, lightweight repellency ideal for high-performance applications where breathability and protection must coexist seamlessly.
For the most demanding environments, WHATASHIELD MAX offers a powerful trifecta of repellency, release, and moisture barrier protection, providing superior defense against stains, spills, and moisture intrusion.
Through continuous research, collaboration with industry leaders, and a commitment to sustainability, WE Group is dedicated to setting new standards in commercial textile performance—helping architects, designers, and manufacturers create healthier, safer, and longer-lasting spaces around the globe.
Key Highlights
-
![]()
Cleanability
Post-PFAS world requires both repellency and release technologies to handle oil and water-based stains
-
![Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.]()
Durability
WHATASHIELD improves abrasion resistance, tensile and seam strength to make your fabric look newer, longer.
-
![Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.]()
Healthier Environment
WHATASHIELD does not mask smells, it eliminates VOCs at the molecular level, protecting the well-being of everyone in the space.
-
![Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.]()
Green Chemistry
WHATASHIELD is PFAS-free, NSF Green Chemistry Certified, EPA Designed for the Environment certified, and more.
Specifics
-
![]()
Case Studies
Scientific approaches to client issues and our solutions.
-
![Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.]()
Projects
Specific clients who have used WHATASHIELD to protect their assets.
-
![Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.]()
Certifications
Information regarding our WHATASHIELD/LIGHTSHIELD products.
WHAT SETS US APART
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.